Endorsements
“We owe Mike Klein a debt of gratitude if for no other reason than his putting the social media evangelists in proper perspective. Aside from showing how their glib advice has created more than a few train wrecks, he exposes their penchant for glittering generalities and reckless recommendations that lead the innocents to possible professional disaster.
Instead Mike offers the analytical tools to separate an ‘audience’ into its credible tribal parts and associated mutual interests. His book is the best thing I’ve seen on how to understand how real people communicate in real organizations.”
ROGER D’APRIX, AUTHOR AND SENIOR VP, ROI COMMUNICATION, ROCHESTER, NY, USA
“In one clear, cogent and deeply insightful guide, Mike Klein has set out the keys to effective communication for change. Drawing on both the past and present to help leaders create the future, the advice in this book is some of the most accurate and useful you are likely to find.”
MAURY PEIPERL, PROFESSOR OF LEADERSHIP AND STRATEGIC CHANGE – IMD BUSINESS SCHOOL, AND AUTHOR OF MANAGING CHANGE: CASES AND CONCEPTS, LAUSANNE, SWITZERLAND
“Mike Klein goes tribal in this cogent and compelling guide, providing a valuable reminder that, when it comes to social media, it’s the word ‘social’ that matters. In so doing, he detonates a bomb, not only under the world of top-down,one-size-fits-all communications, but also the brainless adoption of social media tools as just another channel for broadcasting them.”
DAVID ZINGER, FOUNDER – EMPLOYEE ENGAGEMENT NETWORK, WINNIPEG, CANADA
“Mike Klein’s distinction between social media and social communication is a vital one, and it points to where the true value of social media lies in helping to identify and mobilise the tribal forces that have always existed within organisations.
A must-read for anyone involved in communicating strategy.”
DR GEORG KOLB, BUSINESS DIRECTOR – DIREKTZU, BERLIN, GERMANY
“Mike Klein shines the spotlight on “social” in his excellent book on how to use social networks to improve communication and performance in organizations. Providing great insights into how to cut through information clutter and make real connections with those who can make a difference, this 55 Minute Guide is a persuasive and practical call to action.”
LIZ GUTHRIDGE, MANAGING CONSULTANT, CONNECT CONSULTING GROUP AND CREATOR OF “LEAN COMMUNICATIONS®”, California, USA
Do you favour the sniper’s rifle or the scattergun? Mike Klein will straighten you out with this no-nonsense, beautifully written guide to social communication. It’s all about making sure you hit the right target, and Mike’s unique approach blends sociology, anthropology, front-line experience, and above all common sense to help you improve your aim.
JON WEEDON, INTERNAL COMMUNICATION MANAGER, POKERSTARS, ISLE OF MAN, EUROPE
“Mike Klein’s definition of Social Communication is the best I’ve ever read: ‘The Science, Art and Strategy behind generating Word of Mouth’. In just 83 pages, Mike brings that definition to life and makes it totally actionable.”
CARSTEN ROSSI, MANAGING DIRECTOR, KUHN, KAMMANN & KUHN, COLOGNE, GERMANY
